01
Revenue Measurement
GA4, GTM, and server-side tracking. I set them up properly so the numbers are meaningful and defensible.
Outcome
One revenue number your teams can align on.
Growth Systems Builder
Build growth
that lasts.
I work with businesses that are scaling but cannot explain why. Then I build the systems to change that. Measurement. Automation. Dashboards your team will use.
Attribution · Automation · Dashboards · Systems
Philosophy
Better businesses run on better systems.
Three principles that guide my work.
01
Measure before you optimize.
Guessing is expensive. Clean data comes first.
02
Systems beat tactics.
A single campaign does not build a company. A repeatable system does.
03
Principles outlast tools.
Software changes. Sound thinking does not.
What I Do
Four areas I focus on.
All of them connect to the same underlying system.
02
Growth Systems
Paid media and funnels built around unit economics, not vanity metrics.
Outcome
A clearer pipeline with healthier unit economics.
03
AI Workflow Automation
n8n, Make, and AI agents. They remove the repetitive work your team should not be doing.
Outcome
Hours returned to the business every week.
04
Decision Intelligence
Dashboards and KPI frameworks that tell leadership what to do next — not just what happened last quarter.
Outcome
Decisions based on what is coming, not what is past.
How I Work
From messy data to predictable revenue.
The process stays the same. Only the tools change.
01
Measure
Establish clean, reliable data.
02
Diagnose
Find the bottleneck.
03
Design
Build the system first. The tactic second.
04
Implement
Deploy tracking, automation, and dashboards.
05
Optimize
Compound the gains over time.
06
Scale
Make revenue predictable.
Approach
How that thinking applies to real situations.
I do not have case studies yet. Here is how I would approach the most common problems I see.
01Problem
Marketing and sales report different numbers. Nobody trusts the data.
Approach
Audit the full measurement stack. Find where tracking breaks. Rebuild it so both teams arrive at the same number.
Outcome
One number. Fewer arguments.
02Problem
Ad spend is growing. Profit is not keeping up.
Approach
Re-architect attribution around margin, not last-click. Build feedback loops that optimize for profit.
Outcome
Know more clearly what each dollar returns.
03Problem
Manual reporting consumes the week.
Approach
Map the workflow. Identify the bottleneck. Build automation that removes the work entirely.
Outcome
Hours back on the calendar. Less reporting. More decisions.
Writing
Notes on measurement and systems.
Thoughts on measurement, automation, and systems thinking.
Who This Fits
A good fit if…
I work best with founders and operators dealing with these specific challenges.
You are spending on growth but cannot prove what is working.
I set up the measurement layer so you know exactly what is happening with your ad spend.
Your team spends too much time on manual reporting.
I build automation that gives those hours back.
You need systems, not one-off fixes.
I build things that last longer than the next campaign.
Available Worldwide · Remote
About
I build the systems most people do not have time to think about.
I have spent several years working with data, measurement, and automation.
I have seen too many teams run campaigns without tracking, automate broken processes, and build dashboards that nobody reads. That is what I fix.
Currently, I am taking on a small number of founding clients — more attention, better pricing, before I raise my rates.
Contact
Let us see if this is a fit.
Measurement problems. Manual processes. Growth that does not scale. Tell me about it. I read every message and reply within two business days.
sadik@sadikrahman.comAvailable Worldwide · Remote